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Associate Principal Engineer

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Accomplished brand architect with a proven track in partnership, marketing, and brand development. Adept at overseeing all aspects of daily operations and making strategic decisions that drive growth initiatives and enhance outreach. Proficient in multi-level data mining, tracking market trends, consumer behavior and retail performance to seize opportunities that positively influence business direction and bottom-line profitability.

Talented and tenacious CPG professional with a track record of building share and achieving profitable results for manufacturers. A proven sales leader with extensive experience across diverse customers and go-to-market strategies, including chain grocery accounts and wholesalers, implementing EDLP, Hybrid Hi-Lo, and extreme Hi-Lo models across the United States.

o General Manager with 20 years experience in Cosmetics and Fashion industries in Asia
Pacific and EMEA. Travel Retail and local market management with deep knowledge and
understanding of consumers needs and markets insights.
o apable and results orientated leader with entrepreneurial flair and strong ethical
leadership. Recognized experience in building and fostering high performance multicultural
teams valuing diversity, inclusion and creativity.
o xcellent client relationship management and partnerships building.
o Thrive in matrix organizations and multi-levels stakeholders relations.
KEY ACHIEVEMENTS
o Grew sales to $230 Million and profitability to its highest level at Coach for Hong Kong, Macau
and Taiwan markets and reinforced top5 ranking in Taiwan thanks to successful and
innovative CRM and digital campaigns through Line application social media.
o Consolidated No 1 ranking for Clarins Skin Care in TR EMEA, to € 90 Million net sales,
through category leadership on creative trade marketing concepts within Travel Retail
EMEA, and long term partnerships with key players, successfully launched new male
fragrance Azzaro Wanted (top 5 male Fragrance).
o Fully revamped Clarins Hong Kong and Macau subsidiaries business model, successfully
brought Clarins to new standards and gained 7 rankings in Skin Care market to top 10
thanks to "Win in top Doors" strategy, making HK subsidiary as the Best Practice for
Clarins Group on crucial KPI (supply chain, training and clienteling).
o Doubled Clarins’ turnover in Asia Pacific travel retail within three years to 50 Million €.
o Set up L’Oreal Consumer Goods Division in Asia Pacific Travel Retail and deployed L’Oreal
Paris and Maybelline with a growth of business from scratch to €15 million in 5 years, opening
key accounts (i.e DFS) and key countries (i.e Korea, Japan).
o Implementation of the first cross brands animation for the trade within L'Oreal CPG division.

Overview

Work History

sales representative for investment and for wholesale

fencing, foresting, working at forest, handyman work driving tractors

renovating, painting, handyman work

Gabion fances

roof maker, General construction, demolition work

roof maker, carpenter

production line worker, packing, crane operator

demolition worker, construction worker

line worker ( gates, doors production)

demolition worker, construction worker

production line worker, night shift

machine operator, weekend shift, night shift

production line worker, night shift

production - line worker, specialist for trainings

Education

undefined

High School Diploma -

Skills

Birthdate

Interests

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production - line worker, specialist for trainings

High School Diploma -

undefined

sales representative for investment and for wholesale

fencing, foresting, working at forest, handyman work driving tractors

renovating, painting, handyman work

Gabion fances

roof maker, General construction, demolition work

roof maker, carpenter

production line worker, packing, crane operator

demolition worker, construction worker

line worker ( gates, doors production)

demolition worker, construction worker

production line worker, night shift

machine operator, weekend shift, night shift

production line worker, night shift

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