Petra Masarovicova MVDr.

Key responsibilities:

• Leading and managing the company's operations in the Czech Republic and Slovakia

*SK High Double Digit Growth every year since 2017, Significant Allergen immunotherapy Market Expansion, 3 Very Successful Launches

*CZ Organization Change, Performance Recovery, Regain of Reimbursement

• Development and implementation of business strategy for both countries and coordination of the overall corporate strategy with local operations, human resource management, finance, marketing, and administration.
• Management of relationships with the country's KOLs, distribution, legal and regulatory authorities.
• Negotiations and collaborations with key stakeholders such as the Ministry of Health (MoH), State Institute for Drug Control (SUKL), and Health Insurance Companies (HIC)
• Leading cross‑functional teams to ensure pricing, enhance business development and secure production (coordination market access, regulatory and logistic departments).
• Therapeutic Area: Allergology

Key responsibilities:

• Leading the sales and marketing team with significant performance acceleration
• The best EU Launch of Key Company Project "Multi-function Diets"
• Inventing and launch of innovative "Originality project" with followed implementation by other countries
• Implement regional marketing strategies and activities for the VET division
• Develop and implement local marketing strategies and activities
• Close cooperation and strategies harmonization with another divisions
• Forecasting and inventory management (over 400 Stock Keeping Unit)
• Pricing strategy and P&L management
• Portfolio optimizations
• Establishment of a new call center
• S&OP process management - Liaise with cluster and regional management team
• People development and talent management
• Cross functional cooperation with cluster and regional management teams
• Management of relationships with KOLs, legal and regulatory, authorities and University of veterinary medicine in Kosice
• Implementation of VET clinics management education
• Therapeutic area: Veterinary diets

Key responsibilities:

• Development and implementation of winning strategies and activities
• Close cooperation and co-promotion with ASTHMA team
• Cross Functional leader role to drive cooperation among marketing, medical, market access and sales dept.
• I started immediately meet challenges on crowded and highly competitive COPD market e.g.:

- Projects in line with our mission “Winning for patients”

- Interdisciplinary cooperation (with INT and GP)

- PR activities to increase awareness about COPD

- Preparation of strategic plans, marketing plans, media plans

- Trainings and team motivation

• Sales and budget management
• Therapeutical area: Pneumology

Since July 2006, Product Manager for Silgard – 1st and only quadrivalent vaccine against cervical cancer

Key responsibilities:

• Complete market preparation and pre-launch activities: market research, focus groups, strategic plans, marketing plans, media plans, budget creation, communication with the media, press conferences, VIP management, pricing
• Launch: January 2007 - The professional and lay public
• Scientific Symposium (gynecologists, pediatricians, dermatologists and wide professional public)
• Press Conferences - Coordination of media and development of media plan
• Training of Representatives
• Internal launch
• Preparation of video spots in cinemas
• Forecasting, budget control, long-term planning (3-5 years)
• Strategy verification - market research
• Maternity leave (Jun 2008 – September 2009)

Since October 2009 to September 2012, Sales Manager

Key responsibilities:

• Leadership and coaching of 12 sales representatives
• Responsibility for sales result of 11 products from 6 therapeutical areas (OPHT, ALG, PNEU, ORL, GYN, PED)
• Responsibility for sales and activities in entrusted territories
• Sales plans preparation for each team/ territory
• Coordination and development of action plans, territory business planning
• Cooperation with marketing on strategies and responsibility for their implementation in the field
• Preparation of the structure of the new territories, regular update of customers targeting
• People hiring, preparation of training programs and talent management

Since September 2012 to August 2014 Brand & Customer manager (OPHTALMO, ATB and diversified brands)

Key responsibilities:

• Life-cycle management of ophthalmic franchise (Trusopt, Cosopt)
• Launch of Cosopt Free in February 2013 with excellent result – the best launch in Europe
• Management of antibiotic Cedax – Centre of Excellence for EuCan & EEMEA since January 2013
• Close cooperation with RML on global strategy, promo materials, medical & marketing projects
• Diversified brands - relaunch of Diprophos, Arcoxia and search for new market opportunities
• March 2014 Diprophos launch in NEU segment
• Responsibility for MKT and 2 KAM
• Since February 2014 additional responsibility for IVF and Woman's health
• Therapeutic area: Gynaecology, Paediatrics, Infectology,Ophthalmology, Allergology, Pneumology, ETN, Dermatology

• Marketing strategies for original and generic brands
• Preparation strategies for FF with 24 sales reps
• Therapeutic area: Dermatology, Urology, Gastroenterology, Neurology

Key responsibilities:

• Lifecycle management of Celebrex and Arthrotec Forte
• Launch of Dynastat in October 2003
• Launch of Bextra in September 2004
• Lifecycle management of Pfizer COX-2 franchise (strategies, forecasting, marketing mix, long-term planning, budget control, reimbursement requesting)
• October 2004 – Jun 2005 active implementation of crisis management of COX-2 portfolio
• Therapeutic area: Orthopaedics, Rheumatology

• Therapeutic area: Orthopaedics, Rheumatology

• Therapeutic area: Gynaecology, Orthopaedics