Rasmus Pazdecki

- Leading the creative marketing department at Metroselskabet

- Working closely with external agencies to build innovative 360 campaigns, from OOH to influencer events

- Crafting the brand partnerships concept (together with Accenture Song) to elevate the brand further through strong tactical brandcollabs

- Building a strong content marketing strategy that ensures a consistent flow of organic content for SoMe

• Built strategy for the Amazon Prime Sports Nordic Campaigns together with the agency 5PM & Two Circles
• Built & managed the creative marketing strategy together with external agencies, to succesfully establish Amazon Prime within the nordics.
• External Creative Director for DBU - womens football
• Event planner for Danish National Museums
• External marketing project manager for multiple media agencies

• Leading a team of digital campaign manager, content producers & social media manager; producing photos, graphics, videoes & podcasts
• Creating multiple 360 campaigns for major clients such as Formula 1, FIBA, FIFA, NHL etc together with a wide variety of agencies.
• Introduced multiple project management tools to the organizations
• Leading the paid media strategy for eFiba, ESLR1, eFormula one etc
• Built the marketing production project management workflow & integrated the social media departmint into Monday

• Head of the in-House Marketing & Creative agency - LABS
• Crafting the overall UMG DK marketing strategy & adapting this to trends while staying on the track with the overall strategy
• Overall responsible for the creative direction of all marketing & campaign collaboration with external agencies
• Planned, created & launched multiple major 360 campaigns driving ticket sales, social media growth & streaming together with a weide variety of external content, digital & creative agencies
• Streamlined processes to improve and optimise creative workflow on all projects - introducing tools & way of work

• Leading and executing the Marketing campaign for one of the biggest sportsevent in history: Conor Mcgregor vs Floyd Mayweather
• PR responsible for the fight in the nordic markets

• Marketing lead for major TV2 Zulu events (Awardshow, Comedy galla etc)
• Creating the communication & marketing campaigns for all A-Tier TV2 zulu campaigns reaching 1 mil+ eyeballs
• Working closely with TV2.DK & external medias to secure massive coverage of TV2 zulu activities
• Day to day content creation & social media managament of the TV2 Zulu handle (200.000 followers)
• Won a Promax for "Best Digital Campaign & Social Media Campaign" for my work with the "sjit Happens" campaign.

• Creating the communication & Social media strategy for Discovery Sports digital owned channels
• PR Lead for all Discovery Sports products
• Leading the marketing & social media approach for Danish Super League, Europa League and FIFA Worldcup

• Concept development & production of several formats for DR Historie, Videnskab & Tro
• Co-Produced "Mord på Film" & "Videnskabsmagasinet" season 2.
• Shot & directed multiple formats for DR Videnskab SoMe