Salesforce
Rasmus Wrona
Senior Digital Marketing Manager
Værløse,84
Summary
Hands-on, strategic, and data-driven marketing leader with 10+ years of experience in B2B SaaS and Web3. Proven ability to lead cross-functional teams, drive lead generation, support global events, and implement scalable marketing infrastructure. Adept at full-funnel performance marketing, growth operations, CRM automation, and event-driven demand generation. Combines creativity with rigorous execution to deliver business impact across both digital and field channels.
Overview
16
16
years of professional experience
1
1
Certification
2
2
Languages
Work History
Senior Digital Marketing Manager
Concordium
05.2023 - Current
- Company Overview: A Layer 1 blockchain focused on PayFi, identity, and compliance in Web3.
- Led the pivot toward Concordium’s new PayFi positioning, owning the brand refresh and narrative development across all digital channels.
- Co-owned the global event strategy across blockchain conferences, side events, hackathons, webinars, and community activations.
- Supported event planning, partner coordination, speaker and booth preparation, merch logistics, field team enablement, lead targets, and CRM-based follow-up.
- Collaborated with DevRel on hackathons.
- Led the setup and distribution of online engagement formats including AMAs and webinars across Telegram Live, Discord Live, and Twitter Spaces.
- Launched two Webflow websites (+15% and +20% traffic growth, +30% conversion rate increase).
- Increased lead generation by 150% through paid campaigns and optimized lifecycle flows.
- Managed performance campaigns (Google, Meta, LinkedIn, Twitter, Reddit, Web3 ad networks), CRM (HubSpot), and global campaign reporting.
- A Layer 1 blockchain focused on PayFi, identity, and compliance in Web3.
Digital Marketing Manager
Muninn
01.2023 - 05.2023
- Company Overview: AI-driven cybersecurity SaaS startup.
- Supported event execution and field team preparation, including lead targeting and follow-up flows.
- Delivered 30% lead growth via LinkedIn Lead Ads and 50% more traffic through Google Ads.
- Built post-event follow-up workflows in CRM to align sales handover.
- Led new Webflow website project, increasing conversion rate by 20%.
- AI-driven cybersecurity SaaS startup.
Digital Marketing Manager
ComplyCloud
03.2022 - 01.2023
- Company Overview: GDPR and legal compliance SaaS provider.
- Collaborated on event planning and execution across webinars, partner events, and trade shows.
- Supported attendee acquisition, speaker prep, booth setup, merch, field team enablement, and CRM automation for lead follow-up.
- Delivered 500% lead growth, 80% lead-to-meeting rate, and doubled average deal size.
- Ran high-performing paid campaigns at $30 CPL (industry benchmark: $100).
- Designed real-time campaign dashboards and managed GDPR-compliant martech infrastructure.
- GDPR and legal compliance SaaS provider.
Marketing Manager
ARPEDIO Solutions
09.2018 - 03.2022
- Company Overview: Salesforce consulting and SaaS business.
- Led global and regional event strategy including planning, execution, and performance tracking for physical events, webinars, and hybrid formats.
- Managed partner activations, content co-creation, speaker prep, merch logistics, field team enablement, lead targets, and CRM-based automation.
- Ran ABM and omni-channel campaigns that secured 5 Fortune 500 clients in under 12 months.
- Migrated CRM from HubSpot to Pardot, built marketing automation flows, and launched new WordPress site.
- Salesforce consulting and SaaS business.
Advisory Board Member
- Company Overview: Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.
- Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.
Digital Marketing Assistant
GoLearn.dk
01.2017 - 01.2018
- Supported B2B SaaS campaigns and lead generation initiatives.
Marketing Assistant
DANA A-kasse
01.2016 - 01.2017
- Focused on lead generation through event marketing.
B2B Account Manager & Team Lead
Berlingske Media
01.2011 - 01.2016
- Owned key account relationships and growth.
Sales & Business Development
GoExcellent
01.2010 - 01.2011
Education
BBA - International Sales & Marketing
Copenhagen Business Academy
Copenhagen 04.2001 -
Skills
Data-driven decision making
Social media strategy
Cross functional leadership
Product positioning
Search engine optimization
Stakeholder management
Web analytics
Conversion rate optimization
Content management systems
Web analytics tools
Social media marketing
Customer relationship management (CRM)
Campaign planning
Project management
Key Skills And Tools
- Growth Strategy & Field Marketing Execution
- Global Events, Conferences, Hackathons, Webinars
- Paid Media: Google Ads, Meta, LinkedIn Ads
- CRM & Automation: HubSpot, Pardot, Intercom
- AI Tools & Campaign Automation
- Lead Scoring, Attribution, CAC Optimization
- SEO, CRO, Website Management (Webflow, WordPress)
- Lifecycle & ABM Campaigns
- Funnel Analytics, Dashboarding (GA4, GTM, Looker)
Advisory
Advisory Board Member, SES (Samarbejde efter skilsmisse), Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.
Software
Hubspot
GA4
Zapier
Webflow
Wordpress
Certification
Pardot Consultant (Salesforce)
Timeline
Senior Digital Marketing Manager
Concordium
05.2023 - Current
Digital Marketing Manager
Muninn
01.2023 - 05.2023
Digital Marketing Manager
ComplyCloud
03.2022 - 01.2023
Marketing Manager
ARPEDIO Solutions
09.2018 - 03.2022
Digital Marketing Assistant
GoLearn.dk
01.2017 - 01.2018
Marketing Assistant
DANA A-kasse
01.2016 - 01.2017
B2B Account Manager & Team Lead
Berlingske Media
01.2011 - 01.2016
Sales & Business Development
GoExcellent
01.2010 - 01.2011
BBA - International Sales & Marketing
Copenhagen Business Academy
04.2001 -