Summary
Overview
Work History
Education
Skills
Key Skills And Tools
Advisory
Software
Certification
Timeline
Generic
Rasmus Wrona

Rasmus Wrona

Senior Digital Marketing Manager
Værløse,84

Summary

Hands-on, strategic, and data-driven marketing leader with 10+ years of experience in B2B SaaS and Web3. Proven ability to lead cross-functional teams, drive lead generation, support global events, and implement scalable marketing infrastructure. Adept at full-funnel performance marketing, growth operations, CRM automation, and event-driven demand generation. Combines creativity with rigorous execution to deliver business impact across both digital and field channels.

Overview

16
16
years of professional experience
1
1
Certification
2
2
Languages

Work History

Senior Digital Marketing Manager

Concordium
05.2023 - Current
  • Company Overview: A Layer 1 blockchain focused on PayFi, identity, and compliance in Web3.
  • Led the pivot toward Concordium’s new PayFi positioning, owning the brand refresh and narrative development across all digital channels.
  • Co-owned the global event strategy across blockchain conferences, side events, hackathons, webinars, and community activations.
  • Supported event planning, partner coordination, speaker and booth preparation, merch logistics, field team enablement, lead targets, and CRM-based follow-up.
  • Collaborated with DevRel on hackathons.
  • Led the setup and distribution of online engagement formats including AMAs and webinars across Telegram Live, Discord Live, and Twitter Spaces.
  • Launched two Webflow websites (+15% and +20% traffic growth, +30% conversion rate increase).
  • Increased lead generation by 150% through paid campaigns and optimized lifecycle flows.
  • Managed performance campaigns (Google, Meta, LinkedIn, Twitter, Reddit, Web3 ad networks), CRM (HubSpot), and global campaign reporting.
  • A Layer 1 blockchain focused on PayFi, identity, and compliance in Web3.

Digital Marketing Manager

Muninn
01.2023 - 05.2023
  • Company Overview: AI-driven cybersecurity SaaS startup.
  • Supported event execution and field team preparation, including lead targeting and follow-up flows.
  • Delivered 30% lead growth via LinkedIn Lead Ads and 50% more traffic through Google Ads.
  • Built post-event follow-up workflows in CRM to align sales handover.
  • Led new Webflow website project, increasing conversion rate by 20%.
  • AI-driven cybersecurity SaaS startup.

Digital Marketing Manager

ComplyCloud
03.2022 - 01.2023
  • Company Overview: GDPR and legal compliance SaaS provider.
  • Collaborated on event planning and execution across webinars, partner events, and trade shows.
  • Supported attendee acquisition, speaker prep, booth setup, merch, field team enablement, and CRM automation for lead follow-up.
  • Delivered 500% lead growth, 80% lead-to-meeting rate, and doubled average deal size.
  • Ran high-performing paid campaigns at $30 CPL (industry benchmark: $100).
  • Designed real-time campaign dashboards and managed GDPR-compliant martech infrastructure.
  • GDPR and legal compliance SaaS provider.

Marketing Manager

ARPEDIO Solutions
09.2018 - 03.2022
  • Company Overview: Salesforce consulting and SaaS business.
  • Led global and regional event strategy including planning, execution, and performance tracking for physical events, webinars, and hybrid formats.
  • Managed partner activations, content co-creation, speaker prep, merch logistics, field team enablement, lead targets, and CRM-based automation.
  • Ran ABM and omni-channel campaigns that secured 5 Fortune 500 clients in under 12 months.
  • Migrated CRM from HubSpot to Pardot, built marketing automation flows, and launched new WordPress site.
  • Salesforce consulting and SaaS business.

Advisory Board Member

  • Company Overview: Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.
  • Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.

Digital Marketing Assistant

GoLearn.dk
01.2017 - 01.2018
  • Supported B2B SaaS campaigns and lead generation initiatives.

Marketing Assistant

DANA A-kasse
01.2016 - 01.2017
  • Focused on lead generation through event marketing.

B2B Account Manager & Team Lead

Berlingske Media
01.2011 - 01.2016
  • Owned key account relationships and growth.

Sales & Business Development

GoExcellent
01.2010 - 01.2011

Education

BBA - International Sales & Marketing

Copenhagen Business Academy
Copenhagen
04.2001 -

Skills

Data-driven decision making

Key Skills And Tools

  • Growth Strategy & Field Marketing Execution
  • Global Events, Conferences, Hackathons, Webinars
  • Paid Media: Google Ads, Meta, LinkedIn Ads
  • CRM & Automation: HubSpot, Pardot, Intercom
  • AI Tools & Campaign Automation
  • Lead Scoring, Attribution, CAC Optimization
  • SEO, CRO, Website Management (Webflow, WordPress)
  • Lifecycle & ABM Campaigns
  • Funnel Analytics, Dashboarding (GA4, GTM, Looker)

Advisory

Advisory Board Member, SES (Samarbejde efter skilsmisse), Supporting strategic communications & digital strategy including operations for a Danish B2B SaaS helping children and families navigate separation and divorce.

Software

Salesforce

Hubspot

GA4

Zapier

Webflow

Wordpress

LinkedIn

Certification

Pardot Consultant (Salesforce)

Timeline

Senior Digital Marketing Manager

Concordium
05.2023 - Current

Digital Marketing Manager

Muninn
01.2023 - 05.2023

Digital Marketing Manager

ComplyCloud
03.2022 - 01.2023

Marketing Manager

ARPEDIO Solutions
09.2018 - 03.2022

Digital Marketing Assistant

GoLearn.dk
01.2017 - 01.2018

Marketing Assistant

DANA A-kasse
01.2016 - 01.2017

B2B Account Manager & Team Lead

Berlingske Media
01.2011 - 01.2016

Sales & Business Development

GoExcellent
01.2010 - 01.2011

BBA - International Sales & Marketing

Copenhagen Business Academy
04.2001 -

Advisory Board Member

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Rasmus WronaSenior Digital Marketing Manager