
Dynamic Radio Program Director and Music Director with over a decade of experience in the broadcasting industry, specializing in playlist strategy, audio branding, copywriting and commercial production. Proven track record in developing innovative radio formats, managing diverse teams, and cultivating distinctive station identities that resonate with audiences. Expertise in trend analytics ensures content remains relevant and engaging, driving listener loyalty and station growth. Currently based in Denmark, eager to embrace new challenges and elevate the next chapter of a thriving career.
I'm a creative and versatile professional with over 15 years of experience in media, communication, audio production, and content creation. I enjoy developing ideas, finding practical solutions, and turning creative concepts into meaningful results.
Alongside my professional experience, I've built independent online radio projects, combining music curation, branding, content strategy, and technical production. I'm also an experienced copywriter with a strong understanding of storytelling, tone of voice, and how to communicate clearly and effectively with different audiences.
I'm naturally curious, comfortable taking responsibility, and enjoy working both independently and as part of a team. I value open communication, trust, and a positive working environment where people share ideas and learn from each other.
I'm a native Latvian speaker, fluent in English, and have basic knowledge of Russian. Having recently moved to Denmark with my family, I'm motivated to build a long-term career here, learn the Danish language, and contribute my experience, creativity, and international perspective.