Saskia Anna Blasberg
Copenhagen
Summary
Creative and results-driven marketing strategist with a proven track record of leading impactful, multi-channel campaigns for global brands like VisitDenmark and Amazon. Adept at translating complex product propositions into compelling content toolkits that drive action across the customer journey. Experienced in cross-functional leadership, stakeholder management, and performance optimization to ensure content and campaigns deliver measurable business impact. Passionate about connecting audiences with brands through storytelling and strategic planning.
Overview
13
13
years of professional experience
Work History
Senior Go to Market Manager, International
VisitDenmark
Copenhagen
09.2024 - Current
- Spearhead the development and execution of international go-to-market strategies to promote Denmark as "The Land of Everyday Wonder."
- Lead integrated marketing campaigns, combining owned, earned, paid, and shared media to inspire global audiences.
- Analyze performance metrics to uncover insights, optimizing strategies for maximum impact.
- Collaborate with diverse stakeholders to ensure seamless project execution, fostering partnerships that deliver measurable results.
Senior Content Manager
VisitDenmark
Copenhagen
01.2020 - 08.2024
- Designed and executed multichannel digital marketing campaigns that elevated brand awareness and drove audience engagement.
- Managed a creative team, including writers, editors, videographers, and designers, to produce dynamic content tailored to audience preferences.
- Conducted market research to inform storytelling strategies that resonated with diverse demographics.
- Brand Development and Implementation.
- Championed brand development and implementation across marketing touchpoints.
Content Manager, Germany
VisitDenmark
04.2017 - 12.2020
- Created and published engaging content across digital platforms, ensuring brand consistency.
- Supported multichannel campaigns by coordinating with teams and external agencies.
- Conducted audience research to craft relevant messaging and enhance engagement.
- Monitored campaign performance and suggested optimizations for future initiatives.
Campaign Manager
Amazon
Munich
01.2014 - 03.2017
- Managed large-scale online advertising campaigns for international clients, ensuring optimization and delivery of key performance metrics.
- Utilized data-driven tools to analyze and refine campaign performance, achieving exceptional client satisfaction.
- Partnered with product and IT teams to test and implement new tools and processes for operational efficiency.
Communications Trainee
Unicat communications
Munich
01.2012 - 12.2013
- Developed and executed communication strategies for clients in the IT and NGO sectors.
- Produced press releases, professional articles, and social media projects to enhance client visibility.
- Built and nurtured relationships with media networks and publishers, ensuring coverage and alignment with client goals.
Education
Master of Science - Political Science, Psychology
Ludwig-Maximilians Universität
03-2011
Skills
- Product Launch & Content Toolkit Development
- Strategic Planning & Multi-Channel Campaigns
- Cross-Functional Team Leadership & Collaboration
- Data-Driven Insights & Performance Optimization
- Audience-Centric Storytelling & Creative Development
- Stakeholder & Agency Management
Languages
German
First Language
English
Proficient (C2)
C2
Danish
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Senior Go to Market Manager, International
VisitDenmark
09.2024 - Current
Senior Content Manager
VisitDenmark
01.2020 - 08.2024
Content Manager, Germany
VisitDenmark
04.2017 - 12.2020
Campaign Manager
Amazon
01.2014 - 03.2017
Communications Trainee
Unicat communications
01.2012 - 12.2013
Master of Science - Political Science, Psychology
Ludwig-Maximilians Universität
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