Sean Haywood Hesseldahl

Hybrid role combining service design with market and business analysis to support digital development and regulatory compliance.

Selected results:

• Project Tool Adoption & Feedback Study (Post-Restructure, 2024)
  Carried out research on how employees responded to a new project management tool introduced after a company restructure.
  Used surveys and interviews to identify adoption challenges and daily workflow issues.
  The insights led to specific input for department heads and the external vendor, helping improve alignment and support smoother implementation.
• Part of core team ensuring WCAG-compliant accessibility across Nykredit and Totalkredit digital platforms.

Methods:

• Led market and competitor analysis to identify trends and support product strategy using mixed methods.
• Jira for backlog and task management, Confluence for documenting research, workflows, and business requirements.

Strategic role responsible for both qualitative and quantitative research across business areas, focusing on digital self-service and improving customer experience.

Selected results:

• Hybrid Work Pulse Survey
  Initiated and led an internal survey on hybrid work, tool usage, and collaboration across approx. 1,200 colleagues.
  Combined structured questions with open comments and follow-up interviews to understand practical needs and obstacles across teams.
  The results helped shape clearer hybrid work guidelines and onboarding practices, and were shared with HR leadership to support further decisions.
• Implemented the System Usability Scale (SUS) as a key performance indicator across platforms
• Increased user engagement by 30% in the digital onboarding flow by identifying and removing friction points through interviews and usability testing.
• Led more than 20 strategic research projects, including topics like green strategy and pension journeys.

Methods:

• Used surveys, workshops, MaxDiff and Conjoint analysis to support decision making

Responsible for leading strategic research to support cross-Nordic product development and improve customer experience across channels.

Selected results:

• Delivered insights that guided proof of concept (POC) tests, prototyping, and consumer loan strategy improvements
• Provided guidance to stakeholders and helped prioritize research initiatives based on business goals.

Methods

• Conducted 20+ market research projects using both qualitative and quantitative methods.

Part of the Nordea customer behavior insights team, conducting extensive user research to improve personal and corporate banking services across the Nordics.

Selected results:

• Planned and conducted 60+ user research projects supporting digital development
• Conducted more than 300 hours of fieldwork with customers in Denmark, Sweden, Norway, and Finland

Methods:

• Used interviews, observations, and field studies to gather deep user insights.
• Focused on improving usability, accessibility, and overall customer satisfaction through evidence-based insights.

Selected results:

• Developed six personas from qualitative research used for optimizing revenue streams.

Short-term research role focusing on identifying innovation opportunities and building internal research capabilities.

Selected results:

• Identified 8 new business growth opportunities through qualitative and digital research methods
• Designed and delivered a learning program for designers on how to collect and work with user insights

Methods:

• Applied fieldwork, user interviews, and digital trend analysis
• Contributed to innovation strategy and product development discussions

Responsible for designing and validating a digital tool to support safer volunteer engagement in a large youth organization.

Selected results:

• Designed a digital solution for collecting criminal records from volunteers in the organization

Methods:

• Used user interviews, contextual inquiry, and prototyping to understand needs and workflows
• Worked closely with volunteers, staff, and legal advisors to ensure ethical and practical implementation

Worked as a talent agent connecting Brazilian football players with Danish clubs, focusing on scouting, negotiations, and cross-cultural collaboration.

Selected results:

• Established collaborations with 15+ Danish clubs, including F.C. Copenhagen, FC Midtjylland, Esbjerg, and AC Horsens
• Facilitated trials for 5 Brazilian players in various Danish clubs.

Methods and collaboration:

• Managed international communication and logistics between players, agents, and clubs.
• Conducted talent scouting and player assessment.