Shachar Aharonovich Barak

Led the Performance Agencies vertical for export markets (North America focused), driving revenue growth and platform adoption across key global partners.

• Grew vertical's revenue by over 200% from 2023 to 2025, consistently exceeding sales quotas.
• Onboarded and set up new agency partners for long-term success on TikTok, improving retention and platform's share of wallet.
• Pitched and educated agencies on TikTok creative solutions and campaign performance.
• Collaborated with cross-regional partnership managers in the U.S. and E.U. to scale global accounts and unify go-to-market strategies; Facilitated strategy development with cross-functional teams.

Quota-carrying role leading partnership growth with top-tier brands, primarily the HelloFresh Group.

• Achieved 100% of revenue targets, driving high-value sponsorship and influencer marketing initiatives in the US and EMEA.
• Built tailored partnership packages, integrating creator marketing on Youtube, Twitch, and TikTok to maximize audience engagement and ROI.
• Designed and scaled a new multi-disciplinary department of account managers, campaign managers, and operations specialists to deliver full-funnel campaign execution in a hyper-growth startup environment and across multiple time zones.

Strategic lead for P&G’s global user acquisition, multi-channel activities, managing over $2M/monthly campaigns across North America and Europe.

• Developed and executed a long-term growth strategy for P&G’s digital media buying, expanding the scope across multiple brands and product categories up to a 40% growth YoY.
• Orchestrated paid campaign rollouts across Meta and Google, optimizing for both brand awareness, and direct-to-consumer conversions.
• Led a team of 10 account managers, embedding best practices in data analysis, reporting, creative testing, and marketing storytelling. Provided regular coaching, feedback, and skill development opportunities.

App-focused, holistic global mobile marketing agency.

• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Managed a high-value portfolio, including Google, Playtika, Deezer, and Gett, delivering measurable ROI on both paid media and ASO campaigns.