Shadi Rahman

Ad Tech Consultant supporting LEGO and Coca-Cola accounts at Wunderman Thompson, a marketing consultant agency in Copenhagen, Denmark.

• Consultancy on DMPs, CRMs and CDPs
• Ad Tech Architecture - discovery and define solutions and recommendations
• Data model and governance
• Assessments of client tech stack including integrations
• Developing and testing different hypothesis and solutions
• Create solution design including use cases, functional requirements and processes
• Improved short- and long-term digital marketing strategies.
• Tracked and analyzed social media and online marketing initiatives.

• Manage Google Ads PPC campaigns, including assessing goals and KPIs
• Analyze campaign performance using Google Analytics for campaign optimization
• Deploying successful marketing campaigns via ideation, execution & optimization
• Keyword, website and competitive analysis research.
• Utilized Twitter, Google and META to promote products, services and content.
• Tracked and analyzed social media and online marketing initiatives.
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights to optimize spend and performance
• Established omnichannel objectives throughout branding and digital platforms

Managed day to day marketing communications for Best Deal, a producer for household consumer products.

• Develop, execute, measure and optimize integrated marketing communications
• Partner with Product Marketing on the development and maintenance of marketing communications plans
• Researched and reviewed processes to assess efficiency and effectiveness of marketing campaigns.
• Created and managed traditional and digital marketing campaigns.
• Defined data-driven approaches for measuring impact of marketing programs.
• Provide ongoing support to the marketing team as projects or challenges occur

Responsible for both product planning and product marketing for Symantec portfolio at Mindware LLC, an IT solutions distributor in Dubai, UAE.

• Worked with sales teams and engineers to improve user experience and confirm builds meet user specifications.
• Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
• Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
• Cultivated business partnerships to build lasting relationships with internal and external parties to assess partnerships and licensing opportunities
• Collected and analyzed market research data for use in forecasting.

Managed a team of 6 PPC specialists for Denver PPC, a media agency in Colorado.

• Train new PPC specialists
• Create and Manage paid search campaigns
• Conducting ongoing keyword maintenance
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Managed tracking and reporting of search-related activities for analyses
• Improved search-related activities through ongoing analysis and optimization.
• Identified appropriate KPIs, reporting on key metrics from digital campaigns.
• Prepared reports to update stakeholders about success of each strategy.
• Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.