Shilpa Seshadri
Digital Marketing Specialist
Odense
Summary
Dynamic digital marketing professional with 7 years of expertise in Google Ads, PPC strategies, Google Analytics insights and team leadership in both B2B & B2C. Excelled in performance marketing and strategic planning across various industries, showcasing a knack for impactful PPC strategies and cross-functional collaboration, demonstrating exceptional verbal communication skills. Specialized in performance marketing, campaign management, significantly boosting lead quality, website traffic, cross-functional teamwork, driving significant business growth and mentoring teams for success.
Overview
7
7
years of professional experience
2
2
Certification
Work History
Search Engine Marketing Manager
UpGrad Knowledeghut
11.2023 - 07.2024
- Managed end-to-end B2C business for upGrad - Bootcamp & University Tech Programs Category. I've been enhancing campaign performance by crafting and implementing impactful PPC strategies across Google, Bing and social media platforms with a monthly budget of INR 3Cr.
- Assisted the sales team in lead generation via targeted PPC initiatives aimed at attracting premium prospects. Crafted and implemented strategies to increase search visibility and website traffic, resulting in a notable 72% increase in ROI within a span of 4 months.
- Aided the team in overseeing campaigns across the US and EMEA regions for the certification category at upGrad.
- Mentored & managed junior team members of 5 in PPC principles, fostering a collaborative environment that valued knowledge sharing across the department.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority using Google Analytics 4 & other in-house tools.
DIGITAL MARKETING CAMPAIGN MANAGER
Search Engine People, Inc.
03.2023 - 08.2023
- Oversaw numerous Search, Display, Discovery, Performance Max campaigns. Managed LinkedIn & Facebook social media profiles for various B2B & B2C industries.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic. Helped improve the quality leads for one of the clients by almost 67% in 5 months.
- Monitored and evaluated website analytics (GA4) to identify trends and opportunities for improvement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
PAID SEARCH SPECIALIST
Kaplan India Pvt Ltd.
12.2021 - 02.2023
- Achievements include developing efficient ad copies, extensions, analyzing competitor performances, revamping and strengthening campaigns to drive revenue growth.
- Managed paid search campaigns on Google and Microsoft platforms with monthly budget of about $15,00,000.
- Collaborated with the design, SEO & Engineers to develop target landing pages for Google Ads campaigns along with improving the website page speed & fixing code errors on the website.
- Maintained continuous check on CTR, CPI, Quality score, LP's, keywords, ads, extensions & other metrics, optimizing and enhancing campaigns based on current trend data.
- Implemented cross-training in other operations departments to ensure responsibilities were covered when teammates were out.
- Volunteered at local charity events, in addition to increased experience in social engagements and public speaking
PERFORMANCE MARKETING SPECIALIST
FULL Creative
01.2020 - 12.2021
- At FULL Creative, I led the launch of WELLReceived, a new product introduced in 2020 during the COVID-19 pandemic. WELLReceived offers 24/7 medical reception services to support small healthcare businesses worldwide. I played a crucial role in conducting detailed keyword research using tools like SpyFu, SEMRush and Google Keyword Planner and assisted the product team by providing relevant keywords to build the website. I also collaborated closely with the design team, proofreading content for the website.
- On the PPC front, I managed the launch of appropriate campaigns on paid search channels and monitored their performance. Actively collaborated daily with the sales team to gain insights into user needs.
- Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximising new consumer growth
- Additionally, I collaborated with the SEO team to audit the website before its launch. I conducted major checks, including evaluating page load speed, verifying alt text, assessing image sizes, and performing various metadata checks.
CLIENT SERVICE ANALYST
Theorem India Pvt Ltd.
10.2017 - 12.2019
- Creating, building and delivering programs, which eliminate barriers to advertiser success, drive ad campaign creation and advertiser success using tools like DFP & DCM.
- Work with technical account management, sales, development, and product teams to identify and solve issues blocking advertiser performance.
- Provide oversight and root cause analysis of issues affecting advertisers.
- Extended expertise and best practices to the sales and service teams to influence positively all new advertisers to the platform and ensure quality assurance before delivering.
Education
Bachelor of Engineering Technology - Electronics And Telecommunications
GSSSIETW
Mysuru, India08.2017
Pre University - Science Education
Vidyaashram Pre University College
Mysuru, India05.2013
Skills
- Google Ads - Search Engine marketing
- Google Analytics 4
- Microsoft Advertising (Bing)
- Paid social media marketing
- Performance marketing
- Marketing campaign management
- Marketing strategy development
- Team management
- Competitive and trend analysis
- Strategic and budget planning
- Staff Training and Development
- Cross-Functional Teamwork
- Verbal and written communication
Certification
- Google Search Ads
- Google Analytics 4
Languages
Kannada
Native language
English
Proficient
C2
Hindi
Proficient
C2
Danish
Beginner
A1
Leisure Interests
I am passionate about maintaining both a physically and mentally active lifestyle. I enjoy playing badminton and strolling through beautiful parks. As an avid traveler, I love exploring new places, meeting new people, and experiencing different cultures. Recently, I have also started learning Danish. I am a firm believer in continuous learning, which is why I frequently enroll in new digital marketing courses.
I find relaxation in my kitchen, where I experiment with new recipes. Additionally, I am on a journey of being a social media influencer building my social media presence as I love sharing my experiences and discoveries with others.
Timeline
Search Engine Marketing Manager
UpGrad Knowledeghut
11.2023 - 07.2024
DIGITAL MARKETING CAMPAIGN MANAGER
Search Engine People, Inc.
03.2023 - 08.2023
PAID SEARCH SPECIALIST
Kaplan India Pvt Ltd.
12.2021 - 02.2023
PERFORMANCE MARKETING SPECIALIST
FULL Creative
01.2020 - 12.2021
CLIENT SERVICE ANALYST
Theorem India Pvt Ltd.
10.2017 - 12.2019
Bachelor of Engineering Technology - Electronics And Telecommunications
GSSSIETW
Pre University - Science Education
Vidyaashram Pre University College
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