Shola Awotale
Sales Professional
Copenhagen
Summary
Dynamic Enterprise SaaS sales leader with a proven track record of growing multi-million-euro portfolios across the EMEA region and driving significant Net Revenue Retention (NRR) expansion. Expertise in leading digital transformation initiatives and engaging in high-level strategic discussions with major corporate brands. Renowned for exceptional account planning and strong influence at the C-suite level, consistently achieving and surpassing performance targets. Committed to fostering long-term client relationships and delivering innovative solutions that align with business objectives.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Regional Sales Account Manager
FOSS
08.2025 - Current
- Managing commercial strategy for FOSS IQX across the UKI and Nordics, owning digitalization initiatives for FOSS dairy, meat, and food manufacturing clients across 2 regions and 5+ sub-markets worth 10 million euros in ARR.
- Leading multi-site digital transformation engagements, positioning IQX Device Management across 10–50+ instruments per customer and 3–20 sites per enterprise account.
- Driving adoption of cloud-based digital and data workflows across Agri/Food enterprise-scale environments and ensuring retentions of 96% across segments.
- Coordinating cross-functionally with service, product, and regional sales teams, aligning 3–5 internal and 5-8 external stakeholders per account to execute unified account, commercial and platform strategies.
- Supporting strategic migrations for customers with large instrument fleets, including Arla, Müller, ABP, Tirlán, covering dozens of instruments and multi-country site rollouts.
- Owning the full commercial lifecycle, including scoping, pricing, negotiation, renewals, and contract consolidation, typically €15k–€250k+ ARR per account, with multi-year subscription structures across multiple sites.
Senior Account Director
DAYFORCE LEARNING
02.2022 - 07.2025
- Managed a multi-million-euro portfolio across EMEA with key accounts including Novo Nordisk, Arla, Porsche, SEB, Copenhagen Airport, Epwin, Icelandic Central Bank and more.
- Achieved 100%+ KPI attainment and 120% YoY sales growth; awarded President’s Club for exceeding targets.
- Increased NRR by 30% through strategic upsells, cross-sells, and proactive expansion planning.
- Closed multi-million-euro enterprise deals by penetrating subsidiaries and new business lines.
- Improved customer retention from 80% to 93% via close alignment with CSM + product teams and early risk identification.
- Led C-level renewals and large-scale contract negotiations across HR, Learning, Digital Ops and Transformation units.
- Drove a 10% uplift in product usage by aligning workflows and future expectations with technical and customer success functions.
Enterprise Account Manager
TEMPLAFY
12.2019 - 01.2022
- Managed enterprise renewals and expansion motions with clients such as KPMG, EY, Adidas and Tata.
- Increased pipeline by 20–30% through targeted prospecting and collaboration with ADR teams.
- Boosted client retention by 5% through strategic relationship-building and continuous value mapping.
- Reduced operational friction by streamlining proposal, tender and documentation processes across accounts.
- Secured renewals and expansions through strong stakeholder engagement and tailored solution positioning.
- Developed bespoke solutions addressing evolving IT, brand governance, and document automation needs.
Education
Master of Science - International Business Management
Aalborg University
Aalborg05-2017
Bachelor of Science - International Business Finance And Management
University of Lagos
Lagos, Nigeria08.2012
Skills
Enterprise Account Management
Contract Negotiation & Renewals
NRR Expansion Strategy
Digital Transformation (SaaS Data Platforms)
C-Level Stakeholder Management
Cross-sell & Upsell Execution
Process Optimization & Automation
Account Planning & Territory Strategy
Customer Retention & Risk Mitigation
Power BI, API, Data Automation
Sales leadership
Sales initiatives and techniques
Team building
Business development and planning
Timeline
Regional Sales Account Manager
FOSS
08.2025 - Current
Senior Account Director
DAYFORCE LEARNING
02.2022 - 07.2025
Enterprise Account Manager
TEMPLAFY
12.2019 - 01.2022
Master of Science - International Business Management
Aalborg University
Bachelor of Science - International Business Finance And Management
University of Lagos
References
Available upon request