Simin Chen

Financial Reporting & Analysis

• Oversee group-wide financial reporting across all subsidiaries, covering OPEX, profitability, budget analysis, financial trends, compliance, and forecasting.
• Manage full closing cycles (monthly, quarterly, annual) ensuring accuracy, timeliness, and integrity.
• Prepare monthly executive management reports with clear insights and recommendations.
• Deliver deep‑dive and ad hoc analyses, including risk assessments, benchmarking, and external market insights (e.g., freight cost trends).
• Produce comprehensive inventory, COGS, stock, and client trend analyses with actionable recommendations.

Managed budgeting, forecasting, and treasury functions to ensure financial stability.

• Lead annual budgeting cycles across Revenue, OPEX, and CAPEX.
• Prepare monthly sales, treasury, and cash flow forecasts to strengthen liquidity planning.
• Oversee liquidity and working capital management across multiple currencies.
• Execute FX and interest rate hedging strategies; perform monthly hedging reconciliations.
• Review debtor provisions and manage intercompany funding, including CFAO loan allocations.

Systems, BI & Process Improvement

• Led the OneStream financial consolidation system implementation, including UAT, dry runs, go‑live, and post‑implementation reporting.
• Support ERP integration and enhancements (Microsoft Dynamics 365).
• Deliver BI reporting solutions to improve visibility, efficiency, and decision-making.
• Automate cash reporting and forecasting through cross‑functional initiatives.

Handled various additional responsibilities to support financial operations effectively.

• Prepare bulk stock reports, working capital analyses, and COGS reviews.
• Conduct bi-annual and year-end OPEX account reviews.
• Supported internal and external audits through detailed reconciliations and documentation to ensure compliance and accuracy.
• Manage weekly hedging sales reviews, extension hedging assessments, and creditor hedging reconciliations.

Outlined key achievements that demonstrate impact on organisational financial performance.

• Successfully delivered the OneStream implementation and group reporting transition.
• Improved accuracy and timeliness of financial reporting and reconciliations.
• Enhanced forecasting, budgeting, and working capital visibility.
• Strengthened audit readiness through improved controls and documentation.
• Boosted operational efficiency via BI solutions and automation.

• Prepared and consolidated annual budgets and forecasts; conducted monthly financial analysis and comparisons.
• Managed financial operations and reporting processes to ensure compliance and accuracy.
• Oversaw internal controls, cost management, and compliance.
• Conducted ROI analyses for capital investments.

Maintained standard costing models and pricing frameworks aligned with market insights.

• Analyzed pricing impacts on profitability and monitored competitor strategies.
• Developed interactive dashboards for month‑end closing.
• Directed team to achieve project milestones, ensuring alignment with financial oversight standards.

Finance team leader for strategic initiatives; set short‑ and long‑term roadmaps.

• Managed and mentored team of 8 financial analysts and assistant managers, fostering skill development and collaboration.
• Liaised between finance department and other departments fostering inter-departmental collaboration and influenced stakeholders.

Led SAP UAT, setup, go‑live, and finance-related ERP projects (SAP, Oracle).

• Coordinated ERP project phases to enhance system efficiency and user experience.
• Directed IT finance project lifecycles to ensure seamless integration.
• Costing & Pricing

• Delivered business intelligence analyses on market dynamics and competitor trends.
• Advised commercial teams using data‑driven insights to enhance decision-making.
• Conducted sales forecasting, budgeting, and product/client profitability analysis.
• Collaborated with customers and sales teams to gather insights and propose tailored solutions.
• Simplified complex financial information for non‑financial stakeholders to improve understanding.

• Managed glaucoma, cataracts, macular degeneration monitoring and referrals.
• Utilised advanced optometric technology for more accurate diagnosis and treatments.
• Conducted comprehensive eye exams, diagnosed conditions, prescribed corrective lenses.
• Provided vision therapy, low‑vision rehabilitation, and patient education.

• Demonstrated ability to remain calm and composed under pressure by dealing with difficult passengers effectively.
• Managed in-flight emergencies, demonstrating quick thinking and problem-solving abilities.
• Utilised multilingual skills to communicate efficiently with international passengers, enhancing the overall flying experience for them.