Simone Favorito

• Raised +3 mio DKK in pre-seed investment
• Generated MRR + 150k DKK
• Created a clients network +150 in 3 countries (DK, ES, PT)
• Created a community of 15 000 users
• Build pre-sales, sales and post-sales department, process and strategy

• Aggregating, filtering & prioritizing paid acquisition needs across 14 EU countries and the USA
• Handling a monthly acquisition budget +1 mio € and establishing the spending strategy across the different channels.
• Implementing ad campaigns from start to finish across multiple platforms across markets (mainly Facebook, Instagram & Google Ads but also Snapchat, TikTok, LinkedIn, Twitter & Criteo
• Measuring & benchmarking the performance of the campaigns
• Building & running a continuous improvement processes to maintain and increase the performance of the campaigns and avoid creative/audience fatigue.
• Identifying, sharing & implementing best practices to facilitate the work of local marketers and maintain the scalability of the paid acquisition efforts
• Reporting performance and providing key insights to local and global senior management.

• Coordinating content for global CRM and paid user acquisition campaigns

• Setting up multilingual email, push and paid social campaigns

• Being in charge of ad copywriting and localisation (with the help from local marketing teams)

• Building channel performance reports, presentations and maintain documentation.

• Co-drive global growth marketing projects together with marketing stakeholders

• Set up and maintain a global marketing reporting system to support the knowledge sharing around the markets and cross departments

• Reporting Line: CMO

• Planning & executing growth strategies, A/B testing & Funneloptimization (Awareness > > Acquisition > > Activation > > Engagement > > Retention > > Revenue > > Referral)

• Organic & paid SoMe (FB, IG, LinkedIn, Snapchat), ASO (e.g Kws analysis & implementation, search ads; tools: AppTweak, Appradar, Appfollow) and via PR strategies (features on Buzz Feed, Business Insider)

• Client: B2C apps (Panion, HelloMind)

• Gained experience with activation and retention strategies (onboarding email flow, email automation flow, in-app chat, push notifications). Clients: Panion, HelloMind.

• Improved skills as consultancy, account management, customer success & result-oriented approach to tasks and delivering on time (e.g. recurring clients' meeting every week, weekly results' reports for clients).

• Result: increased App downloads by 900% & Sign-ups by 400%; Increased IG posts engagement by 400%; Increased retention after D7 by 200%.

• Responsible for implementing happn's influencers and affiliate marketing programme in Italy (+15-20 video ads campaigns published per month, increased app downloads) Successfully met the company's target of leads converted in deals (an average of +15-20 deals per month).