Summary
Overview
Work History
Education
Skills
Languages
IT SKILLS (examples)
Volunteer work in Tanzania
Me and my passions
This is how I see artificial intelligence
Timeline
Generic
Susanna Christina Møller

Susanna Christina Møller

Rødovre

Summary

HIGHLY EXPERIENCED COPY WRITER WITH A SOLID KNOWLEDGE WITHIN B2B MARKETING OF SaaS SOLUTIONS TO DIFFERENT TARGET GROUP ACROSS DIFFERENT COMMUNICATION CHANNELS

Overview

30
30
years of professional experience

Work History

Marketing Manager and Copy Writer

Lessor Group
08.2008 - Current

Lessor Group is leading provider of IT solutions within payroll, time recording, and HR. Customers are both small and large companies. After a US acquisition in 2016, Lessor has been on a growth journey that has significantly increased both revenue and number of employees and led to a true professionalization of the company. Today, Lessor Group encompasses the brands Lessor, Danløn, Emply and Lønskolen.

As Marketing Manager and Copywriter, I am primarily responsible for maintenance and continuous development of websites and social media across brands, including through

  • Production of relevant and engaging SEO optimized content
  • Customer interviews for testimonials
  • Monitoring and analyzing web traffic and content performance using data

In addition, I participate in the development and execution of

  • Marketing and content strategies
  • Campaign activities in connection with feature and product launches

<br>Sparring and guiding colleagues in language and communication is another integral part of my work. The tasks range from general proofreading to advice and inspiration on how to best communicate a given message.

<br>Furthermore, I have taken on the role of
Culture Champion with responsibility for communicating and implementing the company's culture and values internally.<br>

MY CONTENT PORTFOLIO (examples in Danish)
Knowledge page about time recording: https://www.lessor.dk/registrering-af-arbejdstid
Corporate anniversary interview: https://www.lessor.dk/lessorblog/
interview-med-henrik-fich/
Blog post about employee app:
https://www.lessor.dk/lessor-blog/lessorworkforce-app/
Landing page about payroll system security:
https://www.danlon.dk/sikkerhed-i-danlon

Translator and Content Creator

Jyske Bank
02.1994 - 12.2007
  • As German translator and content creator in the international marketing department, I was primarily involved in translation from Danish to German of financial analyses, sales prospectuses, and articles of association. I also participated in preparation of marketing and communication material for foreign private investors - often in close collaboration with external advertising agencies.

Freelance Translator and Content Creator

Novasol/Dansommer - Skandinavisk Motor Co. A/S
06.2007 - 08.2019
  • Alongside my permanent positions, I have been affiliated with the holiday home rental companies Novasol and Dansommer as content creator for websites as well as Skandinavisk Motor Co. A/S as freelance translator of manuals for Audi and VW.

Education

Master of Arts - International Business Administration

Copenhagen Business School
Copenhagen
01.1994

Bachelor of Arts - German/French

Copenhagen Business School
Copenhagen
01.1990

Skills

  • Solid experience in content creation and marketing of SaaS solutions in the B2B market
  • Developer of more than 500 content pieces for web, social media, and email
  • Sharp focus on targeting communications to brands and channels
  • Strong communicator of complex subject matter
  • Deep expertise in SEO work in theory and practice - and subsequent monitoring and analysis of performance
  • Extensive experience with user research and interviews of customers
  • Fluent in written and spoken Danish, German, and English
  • Flawless in grammar (spelling, syntax, punctuation etc)
  • Superuser in multiple CMS, Marketing Automation systems, and analysis systems
  • Strong international mindset
  • Thorough, ambitious, and with a structured approach to work

Languages

Danish, German
Native language
English
Proficient
C2
French
Intermediate
B1
Swedish
Advanced
C1
Norwegian
Advanced
C1

IT SKILLS (examples)

  • Microsoft Office
  • EPiServer (CMS)
  • Mono Site (CMS)
  • Agillic (Marketing Automation)
  • Meltwater (Social Media Management)
  • Microsoft Business Central (CRM)
  • Google Analytics
  • Google Search Console
  • Ahrefs
  • Canva
  • Adobe Photoshop

Volunteer work in Tanzania

In my spare time, for the past year and a half I have been volunteering with setting up a Tanzanian tourism business for two local entrepreneurs. This has included registering the business, developing the website www.prosusclimbsandsafaris.com and marketing the business on Google and social media. Today, I'm still helpful in communicating with customers by email and phone.

Me and my passions

As a person, I am first and foremost characterized by being thorough, ambitious and honorable in relation to the tasks I solve. I never finish a task until I am satisfied with the result. I also enjoy being challenged and never say no to new tasks, if I know I can solve them in a satisfactory way.
I have always been very interested in politics, society and history, and I enjoy participating in conversations and discussions in these areas. Nothing is better than new perspectives.
In my spare time, I'm a keen runner and I like to participate in 3-4 half marathons a year. Thanks to my fitness, I have also managed to
climb Kilimanjaro twice - most recently in 2023. I like watching football - especially playoffs - and you can often find me at the
stadium on Sundays.
I have a friend and two grown-up children.

This is how I see artificial intelligence

Artificial intelligence is here to stay, and like many other I also like to ask
questions to the robot or to provide me some ideas for content - both in
private and professional use. However, my critical sense is activated when
I make use of its knowledge and skills, and I always check the veracity of factual information, mainly because the
the robot does not inform me of its sources.
Artificial intelligence is a great tool for inspiration and fast delivery of what is requested. It can automate and streamline processes and benefit society in many ways, but it must be used ethically and responsibly. Thorough quality assurance in the context of copywriting is an example of this.

Timeline

Marketing Manager and Copy Writer

Lessor Group
08.2008 - Current

Freelance Translator and Content Creator

Novasol/Dansommer - Skandinavisk Motor Co. A/S
06.2007 - 08.2019

Translator and Content Creator

Jyske Bank
02.1994 - 12.2007

Master of Arts - International Business Administration

Copenhagen Business School

Bachelor of Arts - German/French

Copenhagen Business School
Susanna Christina Møller