HIGHLY EXPERIENCED COPY WRITER WITH A SOLID KNOWLEDGE WITHIN B2B MARKETING OF SaaS SOLUTIONS TO DIFFERENT TARGET GROUP ACROSS DIFFERENT COMMUNICATION CHANNELS
Lessor Group is leading provider of IT solutions within payroll, time recording, and HR. Customers are both small and large companies. After a US acquisition in 2016, Lessor has been on a growth journey that has significantly increased both revenue and number of employees and led to a true professionalization of the company. Today, Lessor Group encompasses the brands Lessor, Danløn, Emply and Lønskolen.
As Marketing Manager and Copywriter, I am primarily responsible for maintenance and continuous development of websites and social media across brands, including through
In addition, I participate in the development and execution of
<br>Sparring and guiding colleagues in language and communication is another integral part of my work. The tasks range from general proofreading to advice and inspiration on how to best communicate a given message.
<br>Furthermore, I have taken on the role of
Culture Champion with responsibility for communicating and implementing the company's culture and values internally.<br>
MY CONTENT PORTFOLIO (examples in Danish)
Knowledge page about time recording: https://www.lessor.dk/registrering-af-arbejdstid
Corporate anniversary interview: https://www.lessor.dk/lessorblog/
interview-med-henrik-fich/
Blog post about employee app:
https://www.lessor.dk/lessor-blog/lessorworkforce-app/
Landing page about payroll system security:
https://www.danlon.dk/sikkerhed-i-danlon
In my spare time, for the past year and a half I have been volunteering with setting up a Tanzanian tourism business for two local entrepreneurs. This has included registering the business, developing the website www.prosusclimbsandsafaris.com and marketing the business on Google and social media. Today, I'm still helpful in communicating with customers by email and phone.
As a person, I am first and foremost characterized by being thorough, ambitious and honorable in relation to the tasks I solve. I never finish a task until I am satisfied with the result. I also enjoy being challenged and never say no to new tasks, if I know I can solve them in a satisfactory way.
I have always been very interested in politics, society and history, and I enjoy participating in conversations and discussions in these areas. Nothing is better than new perspectives.
In my spare time, I'm a keen runner and I like to participate in 3-4 half marathons a year. Thanks to my fitness, I have also managed to
climb Kilimanjaro twice - most recently in 2023. I like watching football - especially playoffs - and you can often find me at the
stadium on Sundays.
I have a friend and two grown-up children.
Artificial intelligence is here to stay, and like many other I also like to ask
questions to the robot or to provide me some ideas for content - both in
private and professional use. However, my critical sense is activated when
I make use of its knowledge and skills, and I always check the veracity of factual information, mainly because the
the robot does not inform me of its sources.
Artificial intelligence is a great tool for inspiration and fast delivery of what is requested. It can automate and streamline processes and benefit society in many ways, but it must be used ethically and responsibly. Thorough quality assurance in the context of copywriting is an example of this.