Spending time with family (husband and two kids), yoga, travel, and reading
Strategic, data-driven, and commercially minded leader with 25+ years of experience in Retention, CRM, Lifecycle marketing, and Customer engagement. Proven track record of maximizing LTV, growth, and revenue across both D2C and B2B businesses, with responsibility for 22 European markets.
Expert at building and scaling Retention and CRM functions (two full-scale setups of 40+ employees since 2017), creating segmentation-led strategies, and driving personalization and experimentation at scale. Skilled in leading cross-functional collaborations with Product, Data, Martech, and BI teams to reduce churn, optimize monetization, and improve customer lifetime value.
Purpose-driven and passionate about leveraging lifecycle marketing as a growth engine while contributing to meaningful business and societal impact.
Spending time with family (husband and two kids), yoga, travel, and reading