Tina Taki
Copenhagen
Summary
Results-driven Marketeer with over 6 years of experience in Campaign Management, Project Management, Digital Marketing, and Stakeholder Management. Strong commercial understanding of Brand Building. Currently serving as the Business Director for iconic beauty brands such as Estēe Lauder, Tom Ford, Clinique, Origins, and MAC Cosmetics at Assembly Global Media Agency in London. Excels in managing daily communication and providing strategic leadership to internal teams for seamless project execution and tracking. Proven track record of managing social media platforms across all channels and fostering trustful relationships that drive business growth. Previous experience includes successful campaign management for prestigious brands like L'Oréal, YSL, Armani, and Lancôme at GroupM Media Agency.
Overview
12
12
years of professional experience
Work History
Business Director, Nordics
Assembly Global Digital Media Agency
10.2023 - Current
- Campaign Management: Estēe Lauder Companies
- Allocated and managed a yearly media budget of $3 million USD for Estēe Lauder, Tom Ford, Clinique, Origins, MAC Cosmetics
- Achieved an 8x increase in ROAS and significantly multiplied revenue for e-commerce partners and physical stores during launch of Tom Ford Café Rose female fragrance through digital and physical marketing campaigns
- Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
Nordic Client Manager
GroupM, WaveMaker Digital Media Agency
05.2022 - 10.2023
- Client Managment: L'Oréal team
- Allocated a yearly media budget of €4 million EUR for L’Oréal LUXE brands: YSL, Armani and Biotherm
- Tripled revenue for YSL Libre perfume in physical stores and e-commerce partners through strategic online- and offline media planning
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with clients.
Paid Media Strategist
Comdeva Digital Media Agency
09.2021 - 06.2022
- Developed and implemented effective digital media strategies for Nelson Garden in the Nordics and DACH regions
- Increased traffic by 80% on Nelson Garden ecommerce site to collect data for implementing re-targeting strategies on META.
Paid Social Specialist certified by facebook META
Campadre / Members.com
09.2020 - 09.2021
- Achieved a 5x increase in revenue by implementing a CRM system that strengthened customer relationships and streamlined sales processes
- Execution of successful re-targeting strategy on META, resulting in improved performance and increased revenue.
Digital Marketing Assistant
Fritz Schur Consumer Products
12.2019 - 07.2020
- Developed and implemented a robust FMCG-media plan for Blue Keld, which significantly increased brand awareness
Head of Digital Marketing
Timi of Sweden
04.2017 - 10.2019
- Developed a detailed 2-year digital marketing plan and go-to-market strategy for Nordics and DACH regions
- Increased revenue B2B and B2C from €600.000 EUR €800.000 EUR the first year through targeted campaigns.
Marketing Coordinator
TAX FREE
02.2016 - 03.2017
- Launched the men’s fragrance DIOR Sauvage with a detailed launching plan.
Distribution of luxury skincare products from the USA to Dubai
DEEP SEA COSMETICS
10.2014 - 01.2016
- Initiated investment meetings with Investor Al Naboodah Group, resulting in a partnership and investment
- Developed and implemented a solid distribution- and Go-To-Market Strategy for the beauty and cosmetics industry in the UAE.
Marketing Coordinator
Sephora LVMH
01.2013 - 10.2015
- Worked closely with Sephora in Paris to develop robust annual marketing plans and campaign strategies tailored to the Danish market
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Education
Master of Arts - International Business Communications in Multicultural Organizations
CBS - Copenhagen Business School
Copenhagen, Denmark01.2020
Bachelor - international business communications & international marketing
SDU – University of Southern Denmark
01.2018
Skills
- Digital Marketing Strategy
- Strategic Leadership
- International Marketing Strategy
- Media Planning
- Project Management
- Stakeholder Management
Timeline
Business Director, Nordics
Assembly Global Digital Media Agency
10.2023 - Current
Nordic Client Manager
GroupM, WaveMaker Digital Media Agency
05.2022 - 10.2023
Paid Media Strategist
Comdeva Digital Media Agency
09.2021 - 06.2022
Paid Social Specialist certified by facebook META
Campadre / Members.com
09.2020 - 09.2021
Digital Marketing Assistant
Fritz Schur Consumer Products
12.2019 - 07.2020
Head of Digital Marketing
Timi of Sweden
04.2017 - 10.2019
Marketing Coordinator
TAX FREE
02.2016 - 03.2017
Distribution of luxury skincare products from the USA to Dubai
DEEP SEA COSMETICS
10.2014 - 01.2016
Marketing Coordinator
Sephora LVMH
01.2013 - 10.2015
Bachelor - international business communications & international marketing
SDU – University of Southern Denmark
Master of Arts - International Business Communications in Multicultural Organizations
CBS - Copenhagen Business School
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