Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Facilitation And Training
Thought Leadership And Publications
London TRANSFER
Timeline
Generic

Toni McKee

London

Summary

Strategic communicator pivoting into AI governance

I've spent two decades helping companies clarify complex, high-stakes topics, working across ESG communications and B2B marketing. I now lead early-stage AI governance within Global Comms at Novonesis and completed an AI ethics certification from London School of Economics to deepen that work. Known for building common-sense frameworks people can easily use, aligning exec teams and turning ambiguity into action. Now, looking to shape responsible AI with clarity and impact at scale.

Overview

11
11
years of professional experience

Work History

Senior Positioning and Content Strategy Lead, Global Brand & Positioning

Novonesis
10.2024 - Current
  • Brought in to help shape post-merger brand positioning and global content for a newly merged biotech company.
  • Create narrative frameworks and lead campaigns that connect scientific innovation to sustainability and commercial value.
  • Currently leading early-stage AI ethics governance supporting leadership in developing employee guidance and policy language for multiple use.

Stakeholder Engagement Director

Black Sun Global
02.2023 - 09.2024
  • Helped FTSE100 clients bring ESG strategy to life, turning technical plans into clear, credible narratives stakeholders could act on.
  • Worked with consultants and corporate teams to deliver messaging grounded in structured disclosure and trust.
  • Led cross-functional team on early-state generative AI governance, including tool vetting, content screening, and leadership guidance.

Content Director

Kunde & Co
03.2020 - 01.2023
  • Built a brand-led content unit at one of northern Europe's largest agencies, scaling to 12 B2B clients in under two years.
  • Designed governance models and editorial systems for high-performing content across campaigns, whitepapers and podcasts.
  • Advised senior clients on strategic messaging, including ESG positioning, ethical disclosure, and anti-greenwashing.
  • Acted as the agency’s sustainability comms spokesperson, shaping our external guidance on ethics-first narrative and campaign design.

Content Strategist, Writer and Owner

Snowball Content
10.2014 - 02.2020
  • Ran an independent content studio serving global tech clients across fintech, health tech and consumer innovation.
  • Delivered messaging strategies and multi-format content for complex B2B topics, with a focus on clarity, structure and narrative.
  • Led presentation training for corporate clients and TEDx speakers, coaching delivery, shaping story arcs and building speaker confidence.
  • Developed messaging frameworks and content guidelines for clients navigating regulatory sustainability and brand reputation risk, laying early groundwork for content governance best practices.

Education

Ethics of AI certification -

London School of Economics and Political Science
06.2025

Bachelor of Arts - Theatre Arts

University of Minnesota Twin Cities
Minneapolis, MN
05.1997

Skills

  • Strategic communication
  • Content strategy and governance
  • ESG
  • AI ethics and governance
  • Stakeholder alignment
  • Workshop design and delivery
  • Project management
  • B2B marketing
  • Narrative development
  • Brand positioning

Accomplishments

  • Thriving content unit at Kunde & Co – the CFO called it the most profitable specialist unit ever created at the agency.
  • Go nature. Go carton. I led the messaging strategy for Tetra Pak's most successful global sustainability campaign: 83% ad recall, 61% click-through to content hub, 70% positive brand sentiment.
  • Sprawling international client list at Snowball Content, including Accenture, Ambu, Dell, GN Resound, Leo Pharma, NNIT, Novo Nordisk, Novozymes, Medtronic, and Microsoft.
  • Royal Parks Half 2025: Finished my first half marathon and raised money for The Brilliant Club, a UK charity focused on increasing the number of less advantaged students accessing the most competitive universities.

Languages

English
Bilingual or Proficient (C2)
DANISH
Advanced (C1)

Facilitation And Training

  • Speaker Coach and Content Co-developer, TEDx Copenhagen, 2019. Worked with TEDx speakers to shape talks and rehearse delivery for live events.
  • Corporate Trainer and Facilitator, Various Clients, 2014-2025. Ran workshops on storytelling, delivery, and generative AI. Designed and led collaborative sessions on brand voice, tone, and responsible content practices.

Thought Leadership And Publications

  • WHITE PAPER, Sparking Positive Engagement with Value-Based Content, 2023
  • WHITE PAPER, The Green Elephant in the Room: Has Your Company Mastered Its Sustainability Story?, 2021
  • VISION STUDY, Are You Ambidextrous? The Art of Pursuing Both Continuous and Transformative Innovation, 2018

London TRANSFER

I am currently splitting my time between London and Copenhagen, hoping to make the full time switch to London as soon as possible. 

Timeline

Senior Positioning and Content Strategy Lead, Global Brand & Positioning

Novonesis
10.2024 - Current

Stakeholder Engagement Director

Black Sun Global
02.2023 - 09.2024

Content Director

Kunde & Co
03.2020 - 01.2023

Content Strategist, Writer and Owner

Snowball Content
10.2014 - 02.2020

Ethics of AI certification -

London School of Economics and Political Science

Bachelor of Arts - Theatre Arts

University of Minnesota Twin Cities

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Toni McKee