Xinlei Li

• Completed 3 brand positioning consulting projects, involving FMCG industry, high-end dining, and coffee house
• Completed spring marketing plan for a well-known dining brand

• As project leader, led 15 team members to organize a three day summer camp for over 150 college freshmen
• Despite the need to switch from an offline event to an online format on short notice, we still achieved the best recognized results since the camp's inception

• Published 3 local market research analysis reports, covering city IP products, wedding industry and yoga industry
• Recruit and lead the intern team, carry out organizational restructuring
• Led the planning of 'Weihai Yoga Brands with Attitude' entitlement event, which received widespread participation

• Promotion Management, Data Analysis

Forecasted sales for 61 products and developed restocking plans, achieving an accuracy rate of up to 90%.

• E-commerce Operations

Managed backend operations of e-commerce platforms, proposed sales strategy improvements based on sales data, which resulted in a 13% increase in sales after implementation.

• Marketing Communication

Responsible for naming promotional product bundles and writing promotional copy, receiving positive feedback.

• The team ultimately achieved over 200,000 CNY in sales.

• Implemented adjustments to the brand strategy, expanding into new business lines such as lunch delivery and board games, resulting in a 260% increase in daily revenue
• Enhanced community operations, increased community engagement, and built an active community of over 300 members
• Conducted research and analysis on existing and potential consumers, developed consumer profiles, and adjusted products and strategy based on consumer needs

• Developed a brand strategy plan for the pharmaceutical retail giant 'Lijian' and applied for a national grant, successfully securing a national fund of 5 million RMB
• Addressed the issue of low member satisfaction by conducting skill training lessons, leading to a 32% increase in member satisfaction