Yolanda Mikkelsen
København,Hovedstaden
Summary
Dynamic project developer with a proven track record at MAYA, excelling in brand positioning and operational efficiency. Expert in marketing strategy and event management, I foster collaboration and drive results. Successfully led a restaurant opening, enhancing guest experience and team performance. Proficient in project coordination and marketing strategy, with a strong focus on team collaboration and event management. Experienced in creating efficient operational structures and delivering exceptional guest experiences, ready to drive organizational growth and success.
Overview
21
21
years of professional experience
Work History
Project development: Restaurant opening
MAYA
København
02.2025 - 11.2025
- Concept Development & Brand Positioning
Defined the restaurant’s identity, vision, and market positioning, aligning concept, atmosphere, food, service, and guest experience into a coherent brand. - Menu Development & Product Strategy
Led full food and beverage menu creation, including pricing strategy, margin control, supplier selection, and product testing. - Operational Structure & Service Design
Designed service flows, guest journey, and operational procedures, ensuring efficiency, consistency, and quality standards across all touchpoints. - Team Restructuring & Organizational Setup
Reorganized existing teams, defined roles and responsibilities, supported recruitment and onboarding, and aligned floor and bar teams under a unified service vision. - Training & Quality Assurance Framework
Developed and implemented training programs for service and bar teams, including product knowledge, upselling, and service quality benchmarks. - Marketing Strategy & Pre-Opening Launch
Defined marketing direction, tone of voice, and pre-opening communication strategy, coordinating launch activities and aligning messaging with operations. - Cross-Functional Project Management
Coordinated kitchen, bar, service, suppliers, and stakeholders throughout the project, ensuring deadlines, dependencies, and execution remained aligned. - On-Site Opening & Post-Opening Stabilization
Led on-site execution during opening and post-opening phases, troubleshooting real-time issues, supporting operations, and ensuring a successful market entry
Project Coordinator & Marketing
NOHO
Copenhagen
07.2023 - 01.2025
- Copenhagen, Denmark
Office and events organizer
Soho Kontorhotel
Copenhagen
04.2020 - 04.2021
- Copenhagen, Denmark
Project Developer & Events
Nordic World TV
Frankfurt
01.2018 - 03.2020
- Frankfurt, Germany
Sales & Acquisitions of TV Programs, GST, Spain and Latin Market
Nordic World
Frankfurt
01.2019 - 01.2020
- Frankfurt - Germany
Exhibitions and Corporate Events Organiser
Messe Frankfurt
Frankfurt
01.2016 - 12.2017
- Frankfurt - Germany
Client Solution Executive - Customer Satisfaction
Teknoware
Dubai
03.2016 - 05.2017
- Middle East, Dubai - UAE
Events Manager and Organizator
Leib & Seele Restaurant
Wiesbaden
12.2012 - 12.2015
- Wiesbaden - Germany
Restaurant Assistant Manager
Leib & Seele Restaurant
Wiesbaden
07.2011 - 11.2012
- Wiesbaden - Germany
VIP Guest's Solutions - Customer Satisfaction
Hotel Eden Parc
Bad Schwalbach
01.2011 - 06.2011
- Bad Schwalbach - Germany
Executive Assistant Manager Director
Hotel Eden Parc
Bad Schwalbach
06.2010 - 12.2010
- Bad Schwalbach - Germany
Internship: Food & Beverage manager assistant / Events management
Hotel Sofitel
Buenos Aires
12.2008 - 05.2009
- Buenos Aires, Argentina
Part time, Restaurant Manager assistant
Restaurant "Azafrán"
Mendoza
04.2008 - 12.2008
- Mendoza, Argentina
Internship: Restaurant Manager assistant
Restaurant "Azafran"
Mendoza
01.2008 - 03.2008
- Mendoza, Argentina
Weekends Internship: Event Manager Assistant (Corporate events and Training events)
Consulting Firm "Plan B"
San Juan
06.2004 - 12.2006
- San Juan, Argentina
Education
WSET 2 - Level 2 -
Wine & Spirit Education Trust (WSET)
01.2020
Events Management Certifications -
Collaboration Between Akademie Deutsche POP & University of London
01.2016
Superior Bachelor - Hotel Business Management
Universidad Tecnologica Nacional (UTN Facultad Regional de Mendoza)
01.2010
Gastronomic Technical Expert -
Instituto de Alta Cocina IDG
Mendoza, Argentina01.2008
Skills
- Operational skills in Business development
- Project management
- Marketing Strategy
- Marketing Communications
- Event Management
- Ability to Work in a Team
Personal Information
Driving License: Almindelig bil (B)
It Experience
- POS
- Easytable.com
- Canva.com
- NYX
- Asana
- Monday
- Jira
Timeline
Project development: Restaurant opening
MAYA
02.2025 - 11.2025
Project Coordinator & Marketing
NOHO
07.2023 - 01.2025
Office and events organizer
Soho Kontorhotel
04.2020 - 04.2021
Sales & Acquisitions of TV Programs, GST, Spain and Latin Market
Nordic World
01.2019 - 01.2020
Project Developer & Events
Nordic World TV
01.2018 - 03.2020
Client Solution Executive - Customer Satisfaction
Teknoware
03.2016 - 05.2017
Exhibitions and Corporate Events Organiser
Messe Frankfurt
01.2016 - 12.2017
Events Manager and Organizator
Leib & Seele Restaurant
12.2012 - 12.2015
Restaurant Assistant Manager
Leib & Seele Restaurant
07.2011 - 11.2012
VIP Guest's Solutions - Customer Satisfaction
Hotel Eden Parc
01.2011 - 06.2011
Executive Assistant Manager Director
Hotel Eden Parc
06.2010 - 12.2010
Internship: Food & Beverage manager assistant / Events management
Hotel Sofitel
12.2008 - 05.2009
Part time, Restaurant Manager assistant
Restaurant "Azafrán"
04.2008 - 12.2008
Internship: Restaurant Manager assistant
Restaurant "Azafran"
01.2008 - 03.2008
Weekends Internship: Event Manager Assistant (Corporate events and Training events)
Consulting Firm "Plan B"
06.2004 - 12.2006
WSET 2 - Level 2 -
Wine & Spirit Education Trust (WSET)
Events Management Certifications -
Collaboration Between Akademie Deutsche POP & University of London
Superior Bachelor - Hotel Business Management
Universidad Tecnologica Nacional (UTN Facultad Regional de Mendoza)
Gastronomic Technical Expert -
Instituto de Alta Cocina IDG