Anne Krohn
Niva,DK
Summary
Experienced sales and marketing professional with a B.Sc. in Biochemistry and over 20 years of experience in life science and molecular diagnostics. Strong in building and maintaining customer and supplier relationships, as well as driving business development. Structured and independent worker, goal-oriented and result-driven. 2021-2024, I was managing a team of three employees, motivating and engaging them to ensure good working conditions and strong results. Since January 2025 I have been responsible for developing and driving sales in NGS. I work closely with suppliers and customers to expand market opportunities and ensure product implementation.
Overview
21
21
years of professional experience
Work History
Strategic Business Developer, NGS
Triolab AS
01.2025 - Current
- Strategic Business Developer Molecular/NGS
- Responsible for developing and driving sales within NGS
- Participate in project groups where relevant
- Sales and support of various products primarily within NGS
- Planning of Installation of instruments and training of users
- Supplier relations
- Forecasting of products for suppliers
- Budget planning
- Product supplier contact
- Decision-making authority in daily communication with suppliers, pricing, budgeting, and proposal submission
Group Manager & Product Manager
Triolab AS
02.2021 - 12.2024
- Managing the Molecular Diagnostics team
- Sales support, budget management, pricing strategy, supplier relations, compliance
- Employee development and resource management
Product Manager
TrioLab AS
12.2019 - 02.2021
Product manager for Oncology and Genetics product portfolio.
Budget, marketing and sales responsible
Working closely with suppliers expanding the market in Denmark .
Senior Account Manager
QIAGEN
03.2014 - 12.2019
- Sales responsibility for Life Science & Molecular Diagnostics
- Customer portfolio development
- Business development and client collaboration
Product Specialist
Cambrex (now Lonza)
08.2004 - 09.2005
- Sales of cell media, serum, primary cells, PCR, and QPCR
Education
Bachelor of Science - Biochemistry
University of Copenhagen
Skills
- Business development
- Budgeting
- Team leadership
- NGS workflow
- Clinical genetics
- Microbiology
- Oncology
- Building and maintaining long-term collaborations
- Pricing
- Tenders
- Strategic planning
- Project Management
- Staff development
- KPI tracking
- Schedule management
Languages
Danish (native)
English (fluent)
Timeline
Strategic Business Developer, NGS
Triolab AS
01.2025 - Current
Group Manager & Product Manager
Triolab AS
02.2021 - 12.2024
Product Manager
TrioLab AS
12.2019 - 02.2021
Senior Account Manager
QIAGEN
03.2014 - 12.2019
Product Specialist
Cambrex (now Lonza)
08.2004 - 09.2005
Bachelor of Science - Biochemistry
University of Copenhagen
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