Daniella Bell
Copenhagen,Denmark
Summary
Digital storyteller and communications specialist with 15+ years of experience uncovering stories, shaping narratives, and building audiences across social and owned channels. I combine a journalist’s instinct for storyfinding with deep experience in corporate communications, content strategy, and long-form editorial work. I create human-centered stories that strengthen reputation, explain complex ideas simply, and bring mission, values, and impact to life for global audiences. My background spans thought leadership, news-style storytelling, internal and external comms, and multimedia content creation. I’m highly collaborative, entrepreneurial, and skilled at driving new capabilities that modernise how organisations communicate at scale.
Overview
7
7
years of professional experience
Work history
Brand Communications Specialist
Jabra (GN Hearing)
Copenhagen, Denmark
07.2024 - Current
- Lead editorial strategy for Jabra’s future-of-work research, building content that positions the brand as a global voice on workplace innovation.
- Own the creative direction, planning, writing, editing, and publishing of multi-format stories across Jabra’s social channels, website, executive platforms, internal channels, and media touchpoints.
- Uncover stories across the organisation by interviewing employees, partners, senior leaders, and researchers to build people-centric narratives that strengthen Jabra’s reputation.
- Drive media coverage and external engagement, with research and stories featured in Forbes, Børsen, and at major industry events.
- Act as an internal newsroom, translating complex research findings into engaging, accessible stories for diverse audiences.
- Manage content calendars across multiple workstreams, ensuring alignment with business goals and audience needs.
- Create high-reach digital content including reports, articles, videos, scripts, blogs, and LinkedIn thought leadership.
- Grow audience engagement on corporate channels by shaping narratives that resonate with global markets.
- Track content performance and apply insights to evolve tone, formats, and editorial direction.
Founder and host of Where Did I Go?
Podcast
Online
03.2025 - Current
- Creator, producer, researcher, interviewer, writer, and editor of a top 3 parenting podcast.
- Independently run a full editorial cycle: story ideation, research, guest sourcing, interviews, narrative structure, editing, publishing, and promotion.
- Develop human-centered, emotionally resonant stories that drive loyalty and high engagement, consistently ranking in the Top 5 Parenting podcasts in the UK.
- Conduct long-form interviews, using journalistic techniques to uncover stories that often go unspoken.
- Build partnerships, manage cross-platform storytelling, and engage listeners through social channels.
Founder and Director Of Communications
Lazy Sundays
Copenhagen
01.2023 - 07.2024
- Founded Copenhagen-based Branding and Communications agency, scaling to 20 clients in year one.
- Led editorial and content strategy for clients including GN Hearing, WWF, and Novo Nordisk, creating stories across environmental impact, innovation, health, and social purpose.
- Directed 50+ storytelling projects across 10 countries, uncovering narratives through interviews, field research, and stakeholder collaboration.
- Developed digital campaigns and long-form content designed to build trust and reputation across owned and earned channels.
Head of Marketing and Communications (fixed contract)
Copenhagen International
Copenhagen
01.2022 - 01.2023
- Developed and launched a new brand identity to modernise the school's external image and increase admissions.
- Designed and delivered a new school website in six months, rewriting all copy to align with the new brand narrative.
- Generated a comprehensive suite of brand assets, encompassing over 200 pieces of content and copy to be used across the admissions' lifecycle.
- Onboarding all school stakeholders to our new brand universe with practical tools and templates.
- Operationalising the entire admissions process, implementing tools and workflows to make the entire process more efficient.
- Implementing a full-scale communications and marketing plan covering paid and organic channels.
- Student numbers grew to their highest ever levels. The last academic year saw the biggest year-on-year growth in the school's history.
Founder and CEO
Scribly.io
Copenhagen
09.2018 - 03.2021
- Founded and scaled Scribly.io - a subscription based content marketing service - to a global team of over 50 people.
- Developed strategic content marketing plans based around thought-leadership pieces for a high profile international client base, including customers such as Adobe, Pleo, LEO Pharma and Trello.
- Built a reputation for clear, concise, human storytelling that helped clients grow organic reach and engagement.
- Gave multiple talks on the topic of NoCode and Female Founder topics for organisations including Webflow.
- Scribly was acquired in 2021.
Education
Master of Arts - Communication for Devlopment
Malmö University
Malmö, Sweden 08.2024 -
Certificate of Higher Education - Non-Fiction Writing
University of Oxford
Oxford, OXF 09.2021 - 11.2021
BA (Hons) - Modern Languages, French and Russian
University College
London 01.2013 - 12.2013
LANGUAGES
English
Native
French
Fluent
Danish
Advanced
Italian
Intermediate
Spanish
Intermediate
Russian
Beginner
References
References available upon request.
Timeline
Founder and host of Where Did I Go?
Podcast
03.2025 - Current
Master of Arts - Communication for Devlopment
Malmö University
08.2024 -
Brand Communications Specialist
Jabra (GN Hearing)
07.2024 - Current
Founder and Director Of Communications
Lazy Sundays
01.2023 - 07.2024
Head of Marketing and Communications (fixed contract)
Copenhagen International
01.2022 - 01.2023
Certificate of Higher Education - Non-Fiction Writing
University of Oxford
09.2021 - 11.2021
Founder and CEO
Scribly.io
09.2018 - 03.2021
BA (Hons) - Modern Languages, French and Russian
University College
01.2013 - 12.2013