Johanne Eeg Bækbøl Pedersen

As a Copenhagen-based legal professional with a deep admiration for GANNI's mission and values, I am thrilled by the opportunity to join the brand as Head of Legal. With extensive experience in the IP and Technologies field, direct legal support for global retail operations like L’Oréal, and formal leadership responsibilities, I bring a strategic, compliance-oriented mindset that supports innovation and international growth.

I offer strong legal expertise and hands-on experience gained through my role as an attorney and a secondment with L’Oréal Nordics, where I advised on marketing and consumer law. This has strengthened my ability to make commercial decisions that bridge legal requirements with business goals.

Personally, I am social, passionate, and open—qualities I bring with me into the workplace, where I let my personality shine through in my work.

Head of Legal, GANNI, 2025

• Susanne Stougaard, Partner, Stougaard & Bech, +45 23 84 33 08
• Rime Dreber, General Counsel, L’Oréal Nordics, +46 76 536 52 12

• Running
• Strength training
• Yoga
• Pilates
• Spending time with friends and family
• Cooking
• Traveling

English - Fluent

French - Conversational

Proficient

• Legal Advisor, Copenhagen Legal Aid, 01/01/18, 01/01/19
• Winner, Juridisk Diskussionsklub’s Moot Court, 2016, Best Oralist (Supreme Court Final)